A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product.
Guidelines:- How To Create Great Slogan
There are few step to remember while creating the slogan,
Identification.
A good slogan must stay consistent with your brand name either obviously stated or strongly implied. It’s better to include the name of your business in your slogan.
Memorable.
Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
Beneficial.
Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
Differentiation.
In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.
Keep it simple.
Use proven words and short keywords. One word is usually not enough.
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